Botox for Men: Why ‘Brotox’ Continues to Gain Popularity

"Brotox" and other medical aesthetic treatments for men are becoming increasingly more popular.

In the realm of cosmetic treatments, Botox — a brand name for botulinum toxin, known for its muscle-relaxing properties and ability to smooth fine lines and wrinkles — has become a go-to for achieving a refreshed appearance. Now, men are increasingly embracing these treatments to revitalize their look, spending 400% more on treatments from 2000 to 2023, according to the American Society of Plastic Surgeons.

Publications from Forbes to Men’s Journal and The Guardian to The Hustle have reported on the trend, often calling it ‘Brotox,’ and spotlighting the treatment as it becomes increasingly more mainstream.

“I continue to have a growing number of male patients who want to look their best and are seeking a refreshed overall look,” says Dr. Martin Ray. “Botox helps them appear more rested, more interested, and more trustworthy. It’s also safe, effective, and convenient, as there’s no downtime.”

Botox treatments have become increasingly popular with professional men in particular for several reasons:

• Anti-Aging Benefits

Botox helps men refresh their appearance by temporarily relaxing the facial muscles that contribute to fine lines and wrinkles. This both reduces the appearance of existing wrinkles and prevents new ones from forming, helping to maintain a smoother, more youthful appearance.

• Minimally Invasive

The procedure is relatively quick with minimal downtime, making it convenient for busy professionals who may not have the luxury of extended recovery periods associated with more invasive cosmetic procedures.

• Subtle Results

When administered by a skilled practitioner, Botox offers natural-looking results that are appealing to men who want to enhance their appearance without dramatic or obvious changes.

• Professional Advantages

In today’s competitive job market and especially in certain industries and professions, a youthful and well-groomed appearance may be advantageous and can help professionals gain and maintain a competitive edge.

• Increasing Social Acceptance

Men are facing less stigma associated with aesthetic treatments, which leaves them more open to exploring options that can help them feel more confident and rejuvenated.

55-60 year old male private banker treated with Botox and dermal filler for a more rested, youthful, natural appearance.

35-40 year old male professional (and new dad! ) treated with Botox and dermal filler for chin and jawline lifting and a more rested, youthful appearance.

What do you think? Would you consider Botox injections for either preventive or corrective purposes?

Find out more about View Laser Skin Rejevenation’s Botox treatments here, and read about how Botox and fillers work together here.

Interested in Botox, dermal filler, or other facial rejuvenation treatments? Contact us to book your consultation today!